Gavin Kimberling

Background

About Gavin Kimberling

My role as Head of Marketing encompasses the creation and execution of comprehensive digital marketing strategies that drive business growth and maximize ROI. The key focus is on leveraging SEO, PPC, and Google Analytics to enhance online visibility and user engagement. Collaboration with external vendors plays a pivotal role in amplifying our digital presence, ensuring our content resonates with our B2B & B2Caudience and aligns with market demands. The proficiency in managing digital platforms, including Amazon and Google stores, has reinforced the company's marketing ecosystem, delivering impactful campaigns and fostering vendor relationships. My strategy implementation has not only increased product exposure but also resulted in optimized digital marketing campaigns that reflect in our performance metrics. Through meticulous analysis and effective digital innovations, the marketing initiatives under my leadership continue to yield significant returns. Through my experience in various digital roles, I have developed a strong understanding of testing methodologies and best practices in both marketing and countless web applications. Working closely with ecommerce web teams and participating in the construction of ecommerce websites has sharpened my ability to swiftly adapt to new technologies and platforms. This adaptability ensures the delivery of high-quality digital marketing campaigns that effectively meet the needs of both customers and businesses. Skills • Website Design Management • Interaction Design • UI/UX Design • Digital Marketing • Digital Marketing Strategy • Digital Project Management • Ecommerce Development • SEO • Google Analytics • Google PPC • Amazon • Website Optimisation • Conversion Rate Optimisation • Marketing Automation • Market Analysis • Project Management • Team Management • Self Management • Account Management • Client Relations • Digital Risk Analysis Tools • Adobe Creative Suite • Google Analytics • Google Search Console • Google Ads • Google Tag Manager • Semrush • Moz • Ahrefs • Screaming Frog • AI Technology • Hubspot • Hotjar • Slack • Teams • Asana • Microsoft Suite • Visual Wireframes • Story Board • WP Bakery • HTML5 • CSS3 • Javascript • PHP Systems • WordPress • Woo Commerce • Opencart • Shopify • Magento • Amazon Seller Central • Google Shopping • CMSs • CRMs • Jira / Asana • Ecommerce Systems • Server Management • cPanel/WHM