Gavin McGurran

Background

About Gavin McGurran

Proactively involved in the Inside sales and account-based marketing activities of the SAAS software company selling finance automation and data intelligence solutions. Implementing inbound and outbound strategies by harnessing telesales, LinkedIn Sales Nav and email platforms to reach the targets in the mid-market and enterprise level. Demonstrating a tenacious approach to uncover leads through the various channels, BANT qualifying leads and arranging appointments for demos and meetings with the senior sales team. Achievement of set monthly targets in respect of lead generation and customer contact as set by the business, using data provided by marketing automation and CRM systems to improve the effectiveness of lead generation and client engagement. Account management experience - Working within the existing business client base of a SAAS software company, providing a high standard of customer service and implementing customer retention strategies and activities to improve attrition rates and churn. Flagging any issues and actively seeking cross-selling and upgrading opportunities, booking demos, and drawing up proposals. Marketing experience - Knowledgeable in the use of online marketing tools, including CRM platforms, SEO, PPC, email marketing, social media, and graphics design software. Essential computer literacy skills for performing social media marketing and web content writing, as well as the ability to create infographics and graphic designs. Proficient in Microsoft Packages including Word, Excel, and PowerPoint. Excellent presentation skills delivered with confidence. Sales experience - Proven track record of consistently meeting and exceeding sales KPI targets for a major telecommunications company in a busy retail environment. Skilled in upselling and cross-selling tech products, winning new contacts while meeting the customer’s needs and requirements and providing excellent client facing customer service.