Ged Equi

Background

About Ged Equi

As a Creative Director at The Caffeine Partnership, I help leaders of businesses define and deliver their vision through expert advice, energy, and ideas. With over 30 years of experience in creating and managing the brand identities of global and local clients, I have a wealth of knowledge and skills in brand strategy and identity, employee engagement, digital design, packaging, literature, and new product development. I am passionate about delivering brand-led business growth and purpose-led transformation for organisations across various sectors and markets. As part of Caffeine, an FT Management Consultancy of the Year, clients and projects include: • the creation of a European-wide large internal brand engagement programme for Nissan Europe • a brand engagement programme for the French investment bank BNP Paribas. • brand development for Kier • brand engagement for Strutt & Parker • global brand development and employee engagement for Experian • brand creation for Orchard OCD • brand creation for Ceres Power • brand creation for LesRoches https://lesroches.edu/ • brand creation for SameYou with Emilia Clarke • global brand EVP and employee engagement for NTT • brand identity and channel branding for Great! TV And many more! I’m also an acclaimed juror on industry award panels, including the Arts Thread Global Design Graduate Show, and and writer on branding topics.