Geena Morrish

Background

About Geena Morrish

I am a Senior Brand Partnerships Manager with over a decade of experience driving growth through strategic licensing, product marketing, and cross-functional collaboration. My expertise lies in building and managing partnerships that strengthen brand equity, expand market reach, and deliver measurable business results. At Otter Products, I lead co-branding and licensing initiatives that align with market trends and customer insights. By partnering closely with design, product, and marketing teams, I help translate ideas into commercially successful products supported by clear go-to-market strategies. My background in product development and sales enables me to evaluate opportunities with both creativity and financial acumen, ensuring value for both the business and its partners. I am skilled in end-to-end partnership management—from identifying and negotiating opportunities to overseeing launch execution and marketing alignment. I thrive in roles where I can connect business strategy with compelling storytelling, ensuring that every collaboration resonates with customers while meeting financial objectives.