Geetha Bhat

Background

About Geetha Bhat

Result driven marketing professional with 16+ years of experience in Portfolio Marketing (Gen AI, Data Centers/ Cloud Infra, Digital Workplace and Sustainability), Marcom, Go-to Market Strategy, Case Studies, and Market Research. MBA (Full-time) in Marketing from Oxford Brookes (Oxford, UK) with experience of working with global locations and teams. Certifications: Marketing reimagined with AI by IIM Lucknow, digital marketing by Hub Spot, other marketing courses from North Western University and Capgemini. • Marketing Plan, Launch Plan & Message: Develop Go-To-Market (GTM) strategy with audience segments, buyer personas, marketing message value proposition and differentiators. Develop marketing plan with budget, content calendar, countries to target. Work with regional marketing teams for execution. • Develop Integrated Marketing Campaigns: Create compelling product narratives that clearly articulate customer value and business impact. Adapt messaging to resonate with target personas, industry verticals, and across digital, offline, and partner-driven channels. • Portfolio/Offer Marketing: Work with portfolio leads for articulating point of view, value proposition. Create marketing collaterals (sales decks, brochures) case studies, web content. • Digital Campaigns on Social Media: Work with the digital team in executing the demand-gen marketing plan, activation, developing social media messages, landing pages and flashcards. • Partner Events/Analyst Relations: Identify and participate in events with reputed analyst firms such as Gartner, Everest, IDC. Joint GTM with partners like Microsoft, Citrix and VMWare • Research/Sales Enablement/References: Ghost write PoVs, Thought Leadership articles with SMEs based on research. Create success stories, internal communication for sales enablement.