Gemma Adby
Visual Content Director at Liberare
Based in Slough, United Kingdom
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Seniority
Director
Department
Advertising & Marketing
Location
Slough
Industry
Retail Apparel and Fashion
Company size
6
Contact information
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g•••••••@liberare.co
Phone
5 credits+44 ••• •••• ••••
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Background
About Gemma Adby
Liberare is the "adaptive lingerie brand changing the lingerie game" according to Vogue that is disrupting the projected $400B global adaptive apparel industry. Designed by disabled women & non-disabled allies, Liberare uses specialized closures to create garments that are as universally functional as they are feminine. 7 months after their sold out launch, Liberare launched Aerie x Libere with their best selling collection of adaptive intimates. Liberare's collection was designed not only by our disabled employees, but also from our community of hundreds of disabled people who have tested and help designed the product. Liberare (formerly Intimately) raised ($1m pre-seed) by Venrex & the British Fashion Council with other investors including Steph Korey (Away) and Michelle Kennedy (Peanut). The brand is serving not only the 1 and 5 Americans who identify as disabled or chronically ill, but also making dressing easy for everyone. Disabled people represent $1 trillion of disposable income globally. Their family and friends represent an additional $6.9 trillion of disposable income. Formerly in marketing at Actiondesk (YC S19). Brown University 2020.
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