Gemma Cartwright

Background

About Gemma Cartwright

I'm an experienced online journalist and digital content editor specialising in consumer lifestyle, entertainment and parenting. I first dipped my toes into the world of online content when I created one of the first fashion blogs, Catwalk Queen, as a teenager. After completing my journalism degree, I worked on that site and other women’s lifestyle titles from 2001 - 2009 at Shiny Media, and September 2011 - July 2013 at Aigua Media, where I eventually became Editorial Director. I managed a large team of both in-house and freelance writers across a network of sites, worked on commercial projects, produced and commissioned written and video content and developed social media strategies. In August 2013, I joined POPSUGAR UK, first as Editor and later as Senior Editor, creating content for both the UK and US sites. I managed the team responsible for editorial content in the UK, France and Germany. My ever-changing role required me to constantly adapt, taking on responsibilities such as commissioning and editing freelance contributions, managing editorial calendars, social media management, live reporting, talent interviews, and working on branded native content. I also contributed to the affiliate website Shopstyle, writing and editing e-commerce content and marketing material. In 2021 I joined MadeForMums as Consumer and Commerce editor. At the end of 2022 I was promoted to Group Digital Editor of the parenting team. I manage the editorial and marketing teams, overseeing all content alongside the senior leadership team. I also judge and create editorial content for the the prestigious MadeForMums awards, coordinate and present video content, and represent the brand at events. I’m passionate about helping parents to make the right decisions for their family. As well as constantly working to improve my writing, editing, social media, SEO and digital skills, I have also turned my hand to everything from video production to coding. I'm experienced with most CMS, analytics and tracking tools. I’ve worked closely on brand partnerships and sponsored content for many years. I’ve collaborated with brand like Topshop, Simply Be, Joie, River Island, Yell, Habitat, Silver Cross, Marks & Spencer, Microsoft Windows and Hewlett Packard on various projects - everything from writing guest articles to appearing in promotional videos and hosting webinars. I've appeared on Sky News and BBC Radio 5 Live, presented workshops at exhibitions and events like The Ideal Home Show, the Baby Show and Graduate Fashion Week, and even judged a modelling competition.