Gemma Duff

Background

About Gemma Duff

I believe the next decade belongs to people who can blend creativity, commercial thinking, and human connection — and who can adapt faster than the world changes. I’ve spent my career building and launching products in the drinks industry — from working with global names at Diageo, to scaling innovative brands as General Manager at Poor Toms, to my current role at East Coast Canning helping beverage makers bring their ideas to life. Along the way, I’ve also worked in the tech startup world with Car Next Door (sold to Uber), where I saw first-hand how agility, experimentation, and fast learning can shape entire industries. Now I’m combining that experience to help creative entrepreneurs — even those without drinks industry backgrounds — launch their own drinks brands with speed, smarts, and less stress. I use a mix of industry know-how, AI tools, and a strong network to cut the guesswork, connect the right people, and help great ideas scale without losing their soul.