Gemma Jones
Senior Market Research Executive at The Aa
Based in Basingstoke, United Kingdom
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Seniority
Staff
Department
Advertising & Marketing
Location
Basingstoke
Industry
Motor Vehicle Manufacturing
Company size
4.1K
Contact information
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g•••••••@theaa.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Gemma Jones
Market Research Manager with Charted Institute of Management Professional Diploma in Marketing and Research (full award). •Specialising in qualitative & quantitative research. •Particularly interested in focus groups and depth interviews - creating dynamic and lively work streams to develop communications across all media to improve and create strong relationships with our customers. •End-to-end management of continuous CSAT surveys. •Commissioning and managing ad hoc research projects. •Reporting of competitor intelligence - From pricing/creative to strategy. •Media monitoring (Billets Marketing Investment Management). •Tracking of market size & share. •Interpretation of consumer confidence measures. Specialties: •Qualitative and Quantitative Research •Competitive analysis •Customer Insight •Brand development •KMS/ CRM design •Strong negotiation skills
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