Gemo Wong

Background

About Gemo Wong

In the more than 20 years I’ve been working as a Design Director with a focus on Footwear and Apparel, I’ve been running teams of designers and bringing the design vision of companies to life. Much like any other lead role, however, there are good ways and bad ways to utilize your power, and how you choose to run your team will make or break you. Additionally, it is critical to understand and stay focused on the company’s strategic direction and business objectives while maintaining expenses within budget. On a personal basis, I have always attempted to be at the epicenter of culture, collaboration, and the business utilizing innovative design concepts to create a vision that will increase brand awareness. Effective design direction requires collaboration with copywriters, sales personnel, graphic & web designers, brand managers, and the marketing team to produce creative content for the products/services being sold. As the poet, John Donne said,"No man is an island, ….” and the ability to maximize the talents of their teams is the epitome of a great Design Director. Doing so means being a coach, a teacher, an instructor, a critic, and yes at times a friend. When you think of the broad array of individuals and disciplines a CD interfaces with every day you can begin to appreciate the challenge. If this is what you’re looking for, we should connect.