Gena S.

Background

About Gena S.

I'm a multi-faceted marketing leader, people builder, and advocate for transformative change. I believe exceptional marketing transcends brand-consumer relationships - it deepens connections between people, ideas, and possibilities. Over six years at Pinterest, I've evolved from Senior Account Manager to Lead Client Partner, working across Home & Beauty, CPG, Telecommunications, and Financial Services. I focus on elevating brand narratives, driving strategic innovation, and crafting breakthrough partnerships that deliver impactful results through creative, people-first approaches. In 2020, I championed bringing Pinclusion groups to our Canadian team, which began with launching Blackboard Canada; a community designed to create a safe, supportive space for Black employees to connect, share experiences, and find mentorship within the organization. In 2025, I became Blackboard’s Global Lead. I recognize, from my own firsthand experiences, that belonging isn’t just about representation; it’s about building environments where people feel seen, heard, and supported. I’ve always believed that my role, in life and work, is to improve the world around me, and to give back more than I take. In February 2025, I became a Co-Lead within Pinterest’s Impact Ambassador program, which has a specialized focus on volunteerism initiatives, and enables me to give back to underserved communities in an active and engaged way. Before Pinterest, I launched my career at General Mills, advancing to Consumer Marketing Lead where I managed 15+ brands and an eight-figure marketing budget. This foundation shaped my approach: equal parts creativity, strategic thinking, and deep respect for storytelling's power. Mentorship has been transformative throughout my journey. In 2024, I became a mentor at Monday Girl, helping women and people of marginalized genders navigate careers, build confidence, and realize potential; paying forward what others gave me. My vision for the future is to continue to lead high-performing teams and create work that doesn't just engage but that ignites movements, builds lasting connections, and delivers transformational impact. In an industry with constant evolution and shifting consumer landscapes; I anchor my leadership and my team in a foundation of genuine connection, earned trust, and uncompromising authenticity. These aren't just values I champion; they're the strategic roots that power breakthrough results and sustainable growth.