Gene Willhoft

Background

About Gene Willhoft

Since 1976 I have applied myself exclusively to the field of media planning and buying. First at creatively-driven Manhattan-based advertising agencies and for the past 19 years at privately-owned Absolute Media Inc. in Stamford, Connecticut. Absolute Media Inc.("AMI") provides craftsmanship to every client's media plan or media buy regardless of the size of the advertising budget. Clients come to Absolute Media Inc. for these reasons, we- make what's complicated, understandable- negotiate the lowest prices possible in all media forms- understand traditional media as well as we understand interactive media- focus on our clients' bottom-line before our own- provide personnel consistency over the long-term- know our clients' business and their competitive situation- are proactive- don't use subcontractors- are fun to be aroundThe challenge to today's media strategist is to strive to find the effective balance between traditional, interactive and social media and to leverage it on each client's behalf.Specialties: Original thinking and problem solving, big picture understanding, experience in all advertiser product categories, constant questioning of "conventional wisdom," belief that clients are crying out for craftsmanship in a mass produced world.