Genesi L.

Background

About Genesi L.

Marketing Manager | Fueling Growth and Innovation at WestLAND Group, Inc. With 8 years of marketing experience, including 4 years focused on the A/E/C (Architecture, Engineering, and Construction) industry, I have a proven track record in driving strategic marketing initiatives that fuel business growth. In my role as Marketing Manager at WestLAND Group, Inc, I lead marketing strategy and business development efforts by combining strong communication, project management, and market insights to elevate brand presence and build lasting client relationships. Key areas of expertise include- Leading the end-to-end coordination of business proposals across diverse A/E/C services - Managing social media platforms and content calendars to ensure engaging, consistent messaging - Planning and executing sponsorships and tradeshows that strengthen industry connections - Conducting market analysis and competitor research to inform revenue strategy and forecasting - Designing impactful marketing collateral including brochures, catalogs, and newsletters I’m passionate about optimizing processes, fostering collaboration, and delivering creative solutions that support company growth. With a degree in Public Relations and a commitment to continuous improvement, I strive to make a meaningful impact in every project and initiative.