Genesis Alegria

Background

About Genesis Alegria

Professional Summary: Proficient Marketing Leader adept at developing complete marketing and branding strategies from inception, leading the vision of marketing departments to drive rapid growth by generating revenue, increasing and supporting sales teams in a start-up, entrepreneurial-like environment. I'm passionate about using creativity, innovation, and solid consumer and market data to redefine brands and internal and external customer experiences. My analytical and creative approach allows me to drive a marketing revolution across multiple audiences. As a professional specializing in Digital Marketing, SEO, and Brand Equity, here are a few of my Career Highlights: • Implemented content strategy to drive SEO performance resulting in an increase of 336% in 1st-page keywords, an increase of 495% in striking distance keywords, and an improvement of 37% of cost per lead within 6 months. • Developed nurture campaigns, improving the rate of qualified leads delivered to the sales team by 45% and an increase in returning visitors to website by 265%. •Increased incremental revenue 35% via personal, segmented email marketing strategy Skills and Expertise:#DigitalMarketing #E-commercce #SocialMedia #SEO #SEM #Branding #BrandMangement #MarketingStrategy #ContentStrategy #ConsumerInsights Marketing and Advertising Social Media Management Website Development Web / Online Strategy Campaign Development Contract Negotiations Digital Strategy / Analytics Brand Engagement / Management Media Branding Consumer Engagement Consulting Team Leadership Mentor / Coach Data / Metrics / Reporting Planning / Scheduling Brand Equity Manager Advertising Team Leadership Project Management Product Development Email / Mobile Marketing P&L Management Budgets / Forecasting