Genevieve Knowles

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About Genevieve Knowles

Are you an Owner, Director or Marketing Manager of an SME wanting to attract your ideal clients and stand out from the competition? It’s tough. How do you do that in a cluttered marketplace? How do you connect with your targets and build ongoing customer loyalty that delivers positive results to your bottom line? Marketing budgets are always tight for SME’s, but so often they’re wasted on promoting a weak, disjointed brand that doesn’t connect with the audience. Continuing to invest limited budgets on a brand that’s not telling your business’s story doesn’t make sense. In my experience, SME’s overlook the importance of creating the right brand usually because they think: • “It’s too expensive.” • “I need to prioritise other areas of my business.” • “Only large businesses need a professionally developed brand.” • “I’ve got a logo. That’s enough.” And the most surprising: • “A brand won’t increase my bottom line.” The power of an effective brand is proven. A strong, consistent brand that’s relevant and targeted will help your business stand out from your competitors, build customer loyalty and staff morale, and give you a real commercial advantage. It will also maximise the return on your ongoing marketing investment. At Veva, I’ve helped many businesses differentiate themselves from their competitors. I specialise in brand development, brand refreshes and identity design. Working collaboratively with clients, I help to define their unique story and deliver successful design and branding solutions aligned to their business goals. I love inspiring business owners about how valuable their brand can be. It’s so rewarding hearing clients describe the positive commercial results they’ve achieved as a result of our branding process. Proving that a business’s brand directly correlates to their bottom line is why I do what I do. Find out how your brand could directly benefit your business. Connect with me on 0434 921 962 or gen@veva.com.au or visit