Geoff Davis

Background

About Geoff Davis

Senior consultant serving Fortune 500 companies with data-driven solutions and a wide range of services, including business analysis, marketing, marketing research/analytics and solution design.My focus is combining insights from research/analytics with marketing techniques and technology to engage people, change behavior and enhance the customer experience.Marketing- Marketing / program assessment- Customer engagement marketing (B2B, B2C, B2B2C)- Program design and management- Concept testing, prototyping, pilot program design and testing- Channel marketing and incentives- Accountable marketing Marketing research and analytics- Qualitative / quantitative - Study design and execution- Customer satisfaction- Brand assessment, brand strength monitoring- Audience segmentation- Marketing measurement- Dashboards, scorecards, reporting- Quality assuranceBusiness analysis/solution design- Full SDLC experience (waterfall and agile ), primarily on projects in marketing technology, data collection, analytics and reporting - Situation assessment- Business case development- Requirements Gathering and Documentation/Use Cases- Test case development, testing- Change management- Process improvement (gap analysis, process mapping, etc.) and change management- Certified Scrum Master