George Bartaia
Digital Marketing Manager at Biletebi
Based in Tbilisi, Georgia
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Seniority
Manager
Department
Advertising & Marketing
Location
Tbilisi
Industry
Entertainment Providers
Company size
21
Contact information
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g•••••••@biletebi.ge
Phone
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Background
About George Bartaia
Support and help execute performance campaigns across digital marketing channels (PPC, paid social, paid search, email, sms, etc.) Experience with various Meta Interfaces: Ads Manager, Business Manager, Facebook Analytics, Pixel, Conversion API etc. Knowledge of Google Ads, Google Analytics 4, Google Tag Manager, Data Studio, Search Console and digital tracking solutions in general Experience with various DoubleClick tools: Google DV360, Google Search ads 360, CM360, GA360, GTM360 Maintain and adjust monthly budget distributions and bid parameters to deliver efficient results Take a lead role on all SEM and SEO campaigns, including researching, strategizing, implementing, and reporting with SEMrush Monitor Google Ads campaign performance and continuously optimize marketing bids and campaign strategies Plan, Execute and Report on Campaigns ROI and KPIs Continuously monitor, analyze, and A/B test creative to identify opportunities to improve performance. Develop a testing strategy to try new approaches to campaigns. Collaborate with the sales team to gather customer feedback and optimize marketing messaging. Prepare reports on performance and new insights with Microsoft Excel, Google Data Studio, Google Analytics 4 and Facebook Insights Stay up to date on media market trends, new opportunities, and competitive activity Website management and technology experience including CMS and CMR
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