George Christopher

Background

About George Christopher

Michigan native and 3rd generation auto marketer, George's passion lies in finding innovative ways to meet ever-changing marketing challenges. On the TBWA\Chiat\Day Nissan team, George oversaw national and regional advertising across all media plus the development of Digital marketing programs. Extensive Regional experience: managing multiple Toyota TDA's in California, Washington and Oregon. Aftersales expertise in Digital and traditional for BMW, Mercedes, General Motors, and other OEM's. Spearheading retail ad ops for Sonic Dealerships in CA; followed by tier retail advertising efforts for 110 dealers in the midwest. International experience includes the adoption of buyatoyota.com internationally. Head of the Automotive Channel at El Toro -"the 13th fastest growing tech company in the U.S.(Deloitte) providing leading-edge IP targeting for Tier I, II & delivering Display & Video ads to any physical address on every screen."Eltoro's new in-market targeting and ad delivery process is the most powerful tool to identify shoppers in near real-time, monitor retail visits across locations, combine offline and online behavior and place ads in front of people in as little as 2 hours. Clients and agencies have never had this type of low-funnel, in-market identification and ad delivery tool until now." No stranger to multitasking, George continues to provide support to CBS interactive's RoadShow by Cnet, consulting for J.D. Power for the Power Information Network (PIN), and is actively volunteering with the Department of Justice (FBI) cybercrimes division combating ad fraud. As Chief Operating Officer of GLKDigital, George provides contract and consulting services to companies looking to build digital marketing services either through direct employment of staff or finding partners and white-labeled solutions. george@glkdigital.com george@eltoro.com george.christopher@gmail.com Mobile: 310-948-1323 Please join the Automotive Advertising Professionals group on & trk=my_groups-b-grp-v Executive Leadership | Team Development | New Business Development | Collaborator | Ideation | Digital Marketing | Critical Thinking | Problem Solving | Analytical | Investigations | Workforce Forecasting | Strategic Planning | Process Improvement | Strategic Thinking | Data Analysis | Project Management | Planning | Aligning Resources | Risk Assessment | Performance Improvement | SOP Development | Influencing | Employee Development | Cross Functional Teams| Fraud Investigations