George E. Brown

Background

About George E. Brown

George E. Brown II is a Brand and Marketing Strategist with an extensive record of market research and development strategies for Fortune companies in the U.S. as well as in global markets. He has an excellent understanding of corporate business practices and socioeconomic issues that affect successful market penetration at the micro-level. He is a results driven professional who uses energy and creativity and extensive networking capabilities to develop market share and achieve positive results in diverse environments and challenging situations at home or abroad.George has 20 years of consumer and shopper research experience with a direct focus in health & beauty, personal care, apparel, food & beverages, arts & entertainment, media & technology, financial & pharmaceuticals. He is a trained ethnographer and moderator, with a specialization in minority based (Hispanic, Asian, African American) research. His unique “out-of-the box” approach to consumer and shopper research makes him an innovative insights leader and market research pioneer. George is relied on for strategic direction and marketing inferences for various end users, such as brand teams, research & development, ad agencies, PR firms, consultants, and company executives.Specialties: Sensory Research, Qualitative Research/Ethnography, Strategic Quantitative Research, Traditional Quantitative Research, Research Design and Execution, Ideation, Consumer and Shopper Insights, Primary/Secondary/Syndicated Research