Georgi Semkov

Background

About Georgi Semkov

As the Manager of the Google Performance Team at Xplora BG, I have played a pivotal role in driving the digital transformation of over 300 companies. With 9 years of hands-on experience, I specialize in creating and optimizing high-impact digital marketing campaigns, particularly through Google Ads and analytics. A key part of my journey has been mentoring and leading a talented team of over 20 individuals, helping them grow from interns to team leaders. My focus is on delivering measurable business growth through data-driven strategies, precise performance marketing, and continuous innovation in the digital space. In recent years, my role has expanded to focus not only on campaign optimization but also on the development and growth of Xplora as an agency. This includes team development, fostering agency-wide growth, and the creation of new services to better meet client needs. I am passionate about helping brands expand their digital footprint by leveraging tools such as Google Analytics, Google Ads, Looker Studio, and Google Tag Manager (GTM) to optimize results. My goal is to not just meet, but exceed business objectives, driving sustainable growth and staying ahead of industry trends.