Georgia Deards

Background

About Georgia Deards

I’m a Senior Digital & Commercial Strategist with 10+ years’ experience driving growth for luxury, fashion, and lifestyle brands. I specialise in crafting organic, global customer engagement strategies that seamlessly connect physical and digital touchpoints, blending creativity, data, and commercial insight to engage clients from first-time buyers to UHNWI. My strength lies in translating brand vision into scalable, high-impact experiences. I’ve led CRM transformations, launched global outreach initiatives, and driven measurable revenue growth through personalisation, automation, and bespoke client journeys. I thrive in fast-paced, collaborative environments, partnering closely with sales, product, content, and tech teams to deliver omni-channel campaigns that resonate without relying on paid media. I’ve worked with leading and high-growth brands such as Farfetch and Threads Styling, leading global teams and activating engagement across digital platforms, in-person experiences, and personalised brand campaigns. I’ve developed content frameworks, GTM strategies, newsletters, and campaigns that elevate brand storytelling while delivering commercial impact. More recently, I’ve expanded into marketing consultancy, supporting Octobere with brand voice, organic social engagement, content strategy, and digital storytelling ahead of launch, as well as Tryp Studios with internal marketing strategy, social content, and go-to-market planning, further honing my ability to deliver scalable impact for emerging and growth-stage brands. I’m now open to bringing my strategic and hands-on expertise to new industries, including luxury retail and health & wellness, where integrating physical and digital experiences is essential to brand growth & loyalty. I’m passionate about turning insight into action, crafting campaigns that engage, inspire, and drive measurable results, and building lasting relationships with clients and teams alike.