Georgia Herrera

Background

About Georgia Herrera

Professional with solid experience in management and leadership, focused on clinical and administrative areas in healthcare organizations, committed to enhancing the patient journey and satisfaction. Specialist in managing multidisciplinary teams, coordinating over 300 employees, with an emphasis on continuous improvement of services provided to patients. Strategic approach in service differentiation to optimize patient's experience, including the development and enhancement of a patient care tool at the laboratory, which led to significant reductions in waiting times and increased patient satisfaction. Leadership position on projects including ERP system upgrade for more agile and efficient management, creation of new services (implementation of Unimed Curitiba Laboratory in 2011), and insourcing of test production and analysis services, ensuring greater quality control and agility for the patient. Leadership in establishing new companies (such as Unimed Curitiba Participações SA in 2014) and in brand repositioning, always aiming to elevate patient trust and engagement. Robust experience in strategic planning, business analysis, change management, and team development to ensure that each initiative contributes to an excellent care experience. Strong skills in communication, negotiation, and interpersonal relationships, fostering a patient-centered culture of care.