Geraldine Butler-Wright

Background

About Geraldine Butler-Wright

Geraldine has that rare ability to switch between big-picture strategy and hands-on execution. She’s just as comfortable rolling up her sleeves with the team as she is guiding leadership through complex challenges in the boardroom."- IPO’d Founder & Investor I help ambitious startups get the people part right - fast. I’m a strategic and sleeves-rolled-up People leader with over 10 years scaling global FinTech, HealthTech, SaaS, and AI companies, from Seed to Series D. Through my consultancy, RorCas, I work with founders and executive teams to build and reset their People strategy during high-stakes moments: • Scaling quickly and sustainably • Embedding performance and leadership systems • Navigating restructures and post-layoff recovery • Integrating AI into people operations without losing trust I bring board-level perspective and hands-on execution, whether acting as a fractional CPO / VP People / HR Director, advising investors, or partnering with in-house teams to accelerate delivery and drive value. £1M+ OpEx saved in 3 months 3–10× team growth without regret hires +54 eNPS point swing after cultural reset +30% founder bandwidth unlocked Scaled teams by in a year Recognised as London Startup Consultancy Award Winner 2025 & Startup Finalist UK (2025) Core strengths: • Organisational Design & People Strategy • Scaling Startups | Series A–D • HR Transformation, Restructures, Outplacement • Global HR Leadership (15+ countries) • High-Performance, Culture & Leadership Development • AI and data enablement • M&A readiness and due diligence • Up-skilling HR and Operations teams Currently supporting high-growth startups through RorCas. Open to fractional, interim, or embedded roles where the impact is meaningful and the ambition is high. Let’s connect: g@rorcas.com | rorcas.com