Gerard Fernandes

Background

About Gerard Fernandes

A Senior Marketing and Business Leader with a successful 20+ year multi-country career within the fast-moving consumer healthcare sector. As Head of Marketing for Sanofi, and previously General Manager at Boehringer Ingelheim, my strengths lie in my commercial acumen and thorough understanding of market insights and trends, combined with a creative and dynamic leadership approach. This has enabled consistent delivery of robust and successful brand building strategies, both in global and local markets, to meet and exceed sales, profit and market share objectives resulting in business growth. A proven and natural people leader and advocate with extensive multicultural staff management expertise, I believe that success comes from developing and empowering individuals and teams to achieve organisational and personal goals. I create a results-oriented culture based on continual improvement and empowerment, and enjoy mentoring and coaching staff to thrive. With excellent communication, interpersonal and negotiation skills, I have built strong partnerships and opportunities for the business, and deliver trusted relationship building, key advisory, and compelling thought leadership across all roles. A diligent, consultative influencer of commercially-sound plans and decisions, my expertise includes: business growth marketing strategies and planning global brand and category management TVC development and campaign execution P&L management and financial monitoring people leadership and team development market insights and trend analysis general and operational leadership relationship and opportunity building As senior marketing leader and general manager with a global footprint, some of my most notable achievements include: Strengthening gross margins and market share through innovative marketing and operational solutions Creating new business opportunities and partnerships through excellent relationship building Creating motivated and empowered high performing teams, and a results-orientated culture Rationalising costs/resources through continuous improvement and efficiency savings, such as reducing COGs and OPEX