Gerard McGuinnity

Background

About Gerard McGuinnity

Gerard has worked with a large number of organisations, developing innovative strategies and successfully managing the implementation of transformational projects and programmes. He has a business strategy and marketing background with a strong knowledge of channel strategy especially digital channels. Gerard has exceptional facilitation and change management abilities assisting him in vision and consensus building. Gerard also has strong leadership and motivational skills developed while managing multi-disciplinary teams. He has a strong financial background and has successfully delivered complex projects and programmes across a range of industries. KEY SKILLS • Business strategy, change and transformation • Marketing strategy and execution • Market Development • Commercial skills, linking marketing activity to sales • Project management, programme management and portfolio management • Strategic alignment of business change activity • Harnessing technology to achieve strategic business benefit • Benefits management - benefits mapping, benefits profiling and benefits realisation • Agile project management • Channel strategy / Digital strategy • Risk Management / Risk Analysis • Financial Analysis • Business case development