Gerard Schweitzer

Background

About Gerard Schweitzer

Brand Advisor focused on unleashing the pure intent and ambitions of brands, people and companies thereby helping them (re)shape themselves for today and tomorrow. My expertise is in guiding, coaching and enabling people to find their own clear, simple and better paths to follow. I work deeply within the organization like an anthropologist, dusting off the film that has piled up over the years, helping employees rediscover their passions and thus helping transform the brand and its business. The result: actions that solve problems so you can obtain the results you desire. How emotionally close your customer is to your brand is what counts. In product sales, branding, marketing, etc, brand proximity is the key - emotional distance is the enemy. The media mix doesn't really matter if your messaging does little to address emotional proximity. I manage teams that translate high-level intuitive intelligence into actionable recommendations that move people and markets. I have applied these skills with dramatic success to the creation of a new brand/category, to advertising agencies, and to global corporations. Creativity and innovation that lead to destroying emotional distance and increasing consumer proximity are what drive me. I help your teams innovate.