Gerda Schumann

Background

About Gerda Schumann

With Brazilian and German nationalities, I have my background built on Bachelor's degree System Analysis’, Pos graduation in Internet Consultation and an MBA in foreign trade and international relations. I initiated my career at Siemens in Brazil where I built most of my corporate career. From 2007, now living in Europe, I created from the ground up, companies in England and France in the field of import/export, online sales in B2C, and e-Learning. Passionate about IT and Digital marketing, I like to move the lines and participate in the digital transformation of companies. I have a strong international experience with increased skills in: • Market analysis and segmentation • Implementation of SEO strategies • End-to-end management of Sales Funnell • Management of Webinars, email sequences, Newsletters, and other leads and social media engagement initiatives • Creation of advertising campaigns (Instagram, Facebook, and Google, among others) • The establishment of a Media Plan to deploy brand awareness and set up effective lead acquisition systems • KPIs monitoring, reporting, campaign optimization, and budget management • e-Commerce – Magento Plataform • e-Learning – KAJABI Platform