Gerri Barry

Background

About Gerri Barry

An experienced, self-driven, senior level Art Director/Creative Director with over 15 years’ experience delivering bold ideas, engaging campaigns, creative content, strategy and brand continuity. Strong focus in the CPG category, specifically beauty. The unique ability to see the ‘big picture’ and understand that a brands voice penetrates every aspect of the organizational landscape and needs to be held to the highest standards. A passionate, hands-on brand and design director with a proven track record of consistently producing high quality results in digital content, product packaging, photography, video, and traditional marketing assets. Versatile in both print and web. Extensive experience managing multiple projects, providing leadership, maintaining budgets, and establishing brand guidelines with internal and external design teams. Strong organizational skills and a perfectionist for detail. Strengths • Generate successful, high-performing and brand-defining visual assets • Strong work ethic and great attention to detail • Ability to lead, hire and mentor team members allowing big ideas to thrive • Partner and collaborate with key stakeholders across the company and within department Skills • Art Direction, Creative Direction, Director of Brand & Design, Strategy & Ideation • Marketing/advertising campaigns and content creation • Lead and direct photoshoots that enhances the brand voice and brings idea to life • Managing and mentoring a team that loves working together as a team • Brand Building and continuity