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Gerrie Smith

Strategic Brand Consultant at Honour

Based in Hawkhurst, United Kingdom

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Seniority

Staff

Department

Advertising & Marketing

Location

Hawkhurst

Industry

Design

Company size

Contact information

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g•••••••@honourbranding.com

Phone

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+44 ••• •••• ••••

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Background

About Gerrie Smith

Available to lead complex brand change programmes in-house or agency, remotely or hybrid. Strategic, fast & results driven. Happy to work independently or leading a team. Highly experienced international Brand Specialist with particular expertise in the Travel & Hospitality sectors. Have led multiple award winning brand change programmes, identifying competitive strategies and delivering engaging and memorable experiences that bring them to life. Key projects include- SWISS: Business Class Cabin Strategy - British Airways: Concorde Lounge Refresh - Travelodge: Next Gen. Hotels, Travelodge Plus- Saudi Arabian Airlines: Full Brand & Interiors Programme- Tangle Teezer: Brand Creation & Identity Created own Brand Model - BEAT™ enabling the identification of competitive strategies, products & services that connect with customers at a deeper level, delivering a more engaging experience and to ultimately build loyalty.

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