Ghalia Shamayleh

Background

About Ghalia Shamayleh

I am an assistant professor at ESSEC’s Marketing department, my research interests and projects pertain to digital consumption phenomena. The topics I currently investigate concern digital affective networks digital self-expression, digitized interpersonal services consumption practices during times of crisis I am currently working on a few projects on digitized dyadic services, consumption patterns during the COVID-19 pandemic I have recently published a paper with Professor Zeynep Arsel in the Journal of Consumer Research. The paper discusses the flow of affect from corporeal to digital encounters through digital objects on social media. I also published a chapter with Professor Zeynep Arsel in The Routledge Handbook of Digital Consumption on social platform affordances. Currently, I am co-authoring a paper on consumer practices during the time of COVID-19 with Professor Pierre Dolbec and Professor Eileen Fischer, this paper was invited for a 2nd R&R from JCR. I’ve shared my research at 8 academic conferences: Association for Consumer Research Conference 2020, 2021, and 2023, 2024 Consumer Culture Theory Conference 2022, 2023, 2024 Concordia’s Annual Graduate Research Exhibition 2018, 2019, 2021, and 2023 HEC’s Montreal Business Schools’ Ph.D. Symposium 2022 I’ve shared my findings with the non-academic public via articles in The Conversation, The Montreal Gazette, and Premières en affaires. The articles shed light on my research on the affective network of online animal content, as well as my research on the digitization of therapy. Prompted by my articles, I was invited to be a guest speaker on three Canadian radio show segments (Global News 630 CHED, 770 CHQR, CBC Radio One) to talk about the research project and my findings. If you would like to learn more about my research or collaborate with me on a research project, connect with me via email, ghalia.shamayleh@essec.edu