Gheorghe Cotruta

Background

About Gheorghe Cotruta

Adobe AEP Architect | Data-Driven Segmentation & Personalization | JavaScript & SQL Expert As the Adobe CDP and Target Tech Lead at the second-largest retailer in Spain, I drive a customer data strategy that enhances segmentation, personalization, and business performance. I lead the end-to-end implementation of Adobe CDP and recently Adobe Target, ensuring that millions of customer interactions are processed, evaluated and personalized efficiently every day. Key Achievements & Expertise: Scaled a segmentation strategy to process over 2 million customer profiles daily, enabling hyper-personalized marketing campaigns across digital and offline channels. Increased campaign efficiency by 23% through advanced data modeling and SQL-based segmentation, leading to improved engagement and higher conversion rates. Reduced API response times by 100%, optimizing Postman-tested workflows for seamless integrations across web, app, and backend systems. Automated 87% of manual debugging and issue resolution using JavaScript-based tools, improving data quality and reducing downtime. Enabled 18% revenue growth from targeted campaigns by refining audience selection and ensuring optimal data activation strategies.