Gia Thiel

Background

About Gia Thiel

I’m a B2B marketing leader who helps companies translate complexity into clarity—and strategy into pipeline. With over two decades of experience in product and solution marketing, I’ve built my career around aligning go-to-market efforts across product, sales, and customer success to win in complex enterprise environments. Most recently at Equinix, I led solution marketing for our hybrid multicloud networking and high-performance infrastructure portfolio, serving global enterprises, capital markets firms, and public sector agencies. My team built the “source code” for GTM—messaging frameworks, campaign hooks, and customer proof points—used across field marketing, partner programs, and sales enablement. I’m also the creator of EGAS, the Enterprise GTM Alignment System—a framework that helps growth-stage SaaS companies operationalize segmentation, differentiate their message, and scale sales activation with confidence. Now, through GBT Consulting, I partner with marketing leaders ready to bring more structure, speed, and strategic alignment to their enterprise GTM. Whether you need to sharpen messaging, equip your sales team, or scale demand gen with purpose—I bring a strategic yet grounded approach built on real-world operating experience. Let’s build the marketing engine that earns trust, moves pipeline, and fuels expansion.