Giada Skye L. Johnson

Background

About Giada Skye L. Johnson

I love marketing and selling brands. What inspires me is strategic marketing and branding, which I’ve leveraged in my full development and growth of two E-Commerce stores in the fashion and beauty space. I’ve developed a system for planning and executing campaigns that consistently delivers results! I have grown my analytics to more than 230K website sessions, 27K followers on social media, and over 3M in reach across my platforms. I pride myself on and am grateful for my global citizenship, I have lived for years in the United States and Italy and am fluent in several languages. This heritage has broadened my horizons and has positioned me to be a competitive marketer in the global landscape! I wear many hats: As a social media strategist, I create marketing campaigns and tell stories that consumers are drawn by. I negotiate with influencers, curate branded feeds, and use data-driven insights to increase engagement and grow businesses. Receiving two bachelor's degrees Magna Cum Laude in Marketing and Management, I have refined my skills, acquired new ones, learned industry best practices, and tested my knowledge with projects and real-world applications. As a Minority Leadership Institute mentor, I strive to share the knowledge I have acquired. Having recently graduated, I am eager to transition into the corporate world, fueled by my passion for cosmetics, fragrance, and fashion marketing. Let’s connect!