Gian Luzio

Background

About Gian Luzio

Seasoned Digital Marketing Executive with two decades of top-tier leadership experience, mastering the art of building and expanding direct-to-consumer online businesses through decisive digital strategy using an effective blend of Social Media Marketing, Online Marketing, and Marketing Communications. Influential Board Member, guiding robust commercial performance at board level in both private and VC-backed firms. In-depth sector experience includes Retail and Marketplaces, Digital, Gaming, Travel, and Leisure. Effective Leader; adept at fostering and nurturing diverse, high-performance international teams of up to 80 members, instilling a culture of achievement and growth. Proven record in spearheading digital transformation and eCommerce growth, with particular focus on Market Research, Online Advertising, and Email Marketing. Accomplished in eCommerce; have successfully developed and scaled eCommerce business sectors, achieving an impressive £1.7bn turnover with full P&L responsibility. Developed high-impact Customer Acquisition and Retention strategies, CRM & Life Time Value programmes, using a blend of Product Marketing and Marketing Management skills. Pioneer in Digital Marketing; established worldwide digital marketing programmes, involving Paid and Organic search (PPC and SEO), Content and Video, Social Media, Affiliate marketing, Sub-Brands, Partnerships, Display, Retargeting, PR, eCRM, Email Marketing (16m+). Proficient in Website Optimisation; encompassing Content Management, Analytics, User Experience, Responsive Design, Geo-Targeting, Personalisation, Landing Page optimisation, eFulfilment, and Conversion Rate Optimisation. High level of analytical abilities, complimented by outstanding presentation, interpersonal, negotiation skills, which have been critical in New Business Development, Brand Development, Product Development, Sales Management, and Product Management.