Gianmarco Gallone

Background

About Gianmarco Gallone

Consulting executive with solid analytical skills,"can-do" attitude and 10+ years experience in the personal luxury goods industry.Led international cross-functional projects (strategy + analytics + tech / operational execution) in the following areas- Go-to-Market Strategy (Customer, Product and Distribution)- Data Strategy and Data Governance- Digital Acceleration Programs - E-commerce and Direct-to-Consumer omnichannel strategy and operations- Advanced Analytics (Customer Hyper-profiling & Customer Behaviour modelling)- Martech Integration (Data Lake & Customer Data Platform; Marketing Automation; advanced Marketing Technology adoption)- Customer Excellence: Omnichannel Customer Experience, CRM and Customer Engagement- Digital Media Optimization & Digital Marketing Operations- Retail Excellence and Retail Transformation (Digital-in-Store)Contributor for various publications-"Giorgio Armani - L'uomo, il marchio, l'azienda" edited by F. Pagano and M. Di Dio Roccazzella and published in 2024 by Il Sole 24 ORE-"Augmented Signature Experience" edited by M. Di Dio Roccazzella and S. Saviolo and published in 2024 by Egea -"Contactless signature experience" edited by S.Saviolo and published in 2021 by Egea-"Signature Experience: Art and Science of Customer Engagement in Fashion & Luxury companies" edited by S. Saviolo and published in 2018 by Bocconi University Press