Gianmarco Guzman

Background

About Gianmarco Guzman

I’m a CRM & Customer Experience Specialist with over 7 years of experience in the Q-commerce, Ride Hailing, and Tech industries, working with startups and global companies across Latin America and Europe. Currently pursuing a Master’s in Applied Management (Marketing) at Universidade Católica Portuguesa, I specialize in designing data-driven CRM strategies using tools like Braze, Looker Studio, and Google BigQuery to boost conversion, retention, and loyalty. Throughout my career, I’ve led cross-functional projects focused on lifecycle automation, user segmentation, loyalty programs, and A/B testing — always with a strong focus on personalization and measurable impact. I’m also experienced in managing teams and off-shift operations, with a proven track record of improving NPS, CSAT, and overall user engagement. Fluent in Spanish, English, and Portuguese, I bring a global mindset and a passion for building CRM ecosystems that turn users into loyal advocates.