Gianmarco Loreti

Background

About Gianmarco Loreti

I am a senior leader in Digital Strategy and Marketing Advisory with over 20 years of experience at Accenture.I support brands in redefining their relationship with consumers, scaling advanced marketing capabilities, and transforming organizations to be agile, data-driven, and customer-centric—always focused on measurable impact in customer acquisition and sustainable growth.I lead end-to-end marketing strategies that combine online and offline ecosystems with AI-driven and agentic models, positioning marketing as a strategic growth engine for acquisition, conversion, and long-term value creation.*Core areas of expertise*:1) Marketing Advisory & Strategy – As Marketing Advisory Lead, I have driven customer acquisition and engagement programs, designing CRM, Media, campaign management, AI and Agentic solutions, Loyalty, SEO-GEO, and personalization strategies for leading CPG, fashion, and financial services clients.2) Social Media & Digital Activation – As Head of the ICEG Social Media Team, I defined operating models, go-to-market strategies, and E2E social media services, integrating content, data, and technology to maximize brand impact.3) Marketing Transformation & Consulting – I have led complex transformation programs to build omnichannel ecosystems, integrating Marketing Cloud / Automation, Advanced Segmentation, eCommerce, POS, and CRM/Retail platforms to enable connected customer experiences.*Selected clients*: Intesa Sanpaolo, Fideuram, Fideuram Direct, Stellantis, Moncler, Costa Crociere, PMI, Campari, Only The Brave, Diesel, Tod’s, Nestlé, MSC Cargo, Nespresso, Etisalat, La Rinascente.*Education & Academic Engagements*I hold an MBA from SDA Bocconi School of Management (Full-Time Program, 2009–2010). I am a regular guest lecturer and conference speaker at leading academic institutions, including Bocconi University (AFC programs, 2016–2025), SDA Bocconi School of Management (Master programs, 2017–2025), and Politecnico di Milano – School of Management (2020–2026), where I contribute on topics related to digital strategy, marketing transformation, and innovation.