Gil Sembrano

Background

About Gil Sembrano

User Experience Design Leader with over 15 years of experience at top-tier firms like Goldman Sachs and agencies as Digitas LBI, specializing in developing innovative UX strategies and solutions that enhance user engagement, streamline processes, and drive global adoption across diverse platforms. How I Enhance Engagement- Developed comprehensive content strategies and innovative copy for product design, significantly boosting user engagement by 25% and effectively reducing support inquiries by 15%- Directed UX Office Hours, delivering ad-hoc consultancy for 100+ firmwide projects- Designed innovative solutions for the 100 Years of Travel responsive marketing site at American Express, enabling users to create, send, and share their own content seamlessly- Revamped SeaWorld Parks and Entertainment’s online ticket purchase path, significantly boosting user experiences ultimately adopted by both Busch Gardens and Aquatica. My UX Design Solutions- Led the comprehensive UX design efforts for a groundbreaking new global auditor platform that seamlessly integrates multiple audit functions into 1 cohesive high-performance system- Provided UX design solutions for workplace apps, enhancing user experience- Produced designs for an insights-driven bond trading app with rollouts in Europe and Asia- Delivered a comprehensive UX redesign of the eApply credit card system in the US, UK, and Asia, significantly streamlining the process and dramatically boosting conversion rates globally- Produced innovative, cutting-edge UX design solutions for PULSE Networks' big data-driven financial management application specifically tailored to the debit card industry. Innovative Trading App Designs- Achieved 100% adoption across all global trading desks with the redesign of a previously zero-adopted data-driven app for monitoring volatility surfaces that inform trade strategy- Designed an automated trading app that executed €34M in trades within hours of deployment- Redesigned an equities trading app for successful rollouts in European and Asian markets. Connect with me!