Gillian Reilly

Background

About Gillian Reilly

I am a brand strategy and communications professional with a strategic head, creative mind and a digital heart. I worked 18+ years on both the agency and client sides of building successful brands. I’m fascinated by people and exploring cultures so I have lived in six different cities and visited many more. I’m a bit of a global soul. Making discoveries about what makes people live and love the way they do, excites me as much now as it did at the beginning of my career. In whatever context I'm operating, there's a single theme - making connections between information, data, observation, motivations or behaviour - bringing deep insight to marketing and communications. You could call me a synthesiser (but not the electronic kind). After nine years in Europe I've returned to Australia to bring a fresh, global perspective, and be part of the positive momentum that thrives in this market. What drives me? Optimist, curiosity, pragmatist, activist and brand fanatic. Planner, creator, innovator, explorer and committed carnivore. Intuitive, collaborative, supportive and excited by possibilities. Lover of great design, zealous about creativity and retired nomad (maybe). Capabilities: strategic planning, innovation, segmentation, brand architecture, brand positioning, marketing strategy, communications, creative optimisation, global marketing, premium and luxury brands, influencer and social, consumer research, market research, agile research methods, experiences, brand building online and offline. AKA/Misspelling: Jillian Reilly, Jillian Riley, Gillian Riley, and Jillian O'Reilly