Gina Cunningham

Background

About Gina Cunningham

Audience-centric marketing expert with a progressive background delivering measurable results. I am fascinated by how technology continues to enable exponential change in so many industries and how the rate and direction of change creates opportunity for those who are paying attention. I enjoy learning about new industries, new business models and how companies make money. Viewing issues and opportunities from the end-user's perspective is my intuitive starting point; combining this perspective with audience insights and analytics often leads to a logical marketing roadmap that drives results. My current areas of interest include mobile payments, digital wallets, ecommerce/retail/omnichannel, building networks and marketplaces. My expertise includes: marketing strategy, brand positioning, brand management, customer segmentation, segmentation strategy, lead generation programs, CRM programs, product positioning, digital marketing strategy, content strategy, content development, media (paid, owned, earned), team building.