Gina E. Ryan

Background

About Gina E. Ryan

Experienced and strategic data-driven product leader, specializing in the development and execution of comprehensive MarTech strategies. I excel in crafting innovative digital campaigns and robust go-to-market strategies that seamlessly align with overarching business objectives. Through adept cross-functional collaboration, I bridge the gap between technical and non-technical stakeholders, ensuring effective communication and the delivery of comprehensive roadmaps tailored to specific marketing needs. With a sharp focus on problem-solving, data analysis, and metrics interpretation, I consistently provide impactful updates to leadership on initiatives and its direct impact on marketing performance. My adaptability to evolving technologies and dedication to aligning MarTech initiatives with broader business and marketing strategies position me as a valuable asset for your team. Seeking full-time and consultant work. I prefer remote/hyrbrid opportunities. In my free time, I enjoy spending time with family, epic snow skiing, and attending celebrity music listening sessions. PROFESSIONAL CAREER HIGHLIGHTS:~ Implemented a robust data privacy and protection program, ensuring compliance with GDPR and CCPA regulations for 20+ web domains ~Managed marketing development funds (IBM, Vmware, Fortinet) and implemented Act-On marketing automation system integrated with Salesforce.~Project led the successful strategic relaunch of Charter’s online video-on-demand streaming platform called ondemand.spectrum.net onto the Amazon AWS ~Oversaw 1.2M paid media budget, creative strategy, technical implementations and execution with digital partners (Apple, Google, and iProspect) which tripled app downloads, increased digital profile score/adoption by 21.8% EXPERTISE: Digital Marketing, Product Marketing, Project Planning, Data Analysis, Go-To-Market Strategy, Digital Media, Search Engine Marketing, Artificial Intelligence, Campaign Management, Project Management, Event Management, CRM-Salesforce, Growth & Customer Centric Mindset, Google Analytics, Tableau Desktop, Adobe Analytics, Brand Management, Storytelling, Communications, Media Relations, Customer Experience, Customer Journey, Social Media Marketing, ROI Measurement, B2B/B2C Marketing, Paid Media, Google UAC, Apple Search Ads, Agile, Blockchain