Gina Kaur

Background

About Gina Kaur

I have a unique 3-way skill set of having been a strategist, creative and brand marketing expert, having worked in multi-region (SEA, APAC) with multi-industry clients, creating memorable, differentiated and innovative communications solutions that produced winning results, both in terms of driving growth and raising brand equity. Multi-industry portfolio: FMCG, Retail, Banks, Pharmaceuticals, Digital/IT Healthcare, Property, Government-Linked Companies, Telecommunications, Airlines, Automotive, Shopping Centres, Entertainment, Alcohol I B2B, B2C, B2B2C Skills: Brand planning and strategy I Creative ideation I Integrated marketing strategy I Go-to-market content strategy I Production of new and localised global ATL/BTL/Digital/Social/ POS, Shopper and VM/Experiential/Influencer Marketing, Web, App, AR, AI, e-commerce, UX, UI/DOOH/PR/ Corp. Comm/Virtual and On-ground Event/Trade Shows I New brand creation and launch I Rebranding I Brand Transformation I Digital Adoption Commercial Acumen, Business Operations and Growth: End-to-end business operations I Resources I FTE I Forecasting, Budget and P&L Management I CFT, client and C-level stakeholder management I Ad agency, media agency, production houses and research company collaboration Eagle-eye focus on profitability and brand equity I Identifying gaps/ opportunities and initiating actions I Win new business - lead pitches, RFPs/RFQs and organic growth I Due-diligence, negotiation, problem-solving and crisis management I Process improvement initiatives for time and cost-savings I Hire, mentor and build teams I Proactive hands-on leader that hits the ground running