Gina Leitterman
Country Developer (Insights) at Tractive
Based in San Francisco, United States
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Seniority
Other
Department
Other
Location
San Francisco
Industry
Computers and Electronics Manufacturing
Company size
290
Contact information
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g•••••••@tractive.com
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Background
About Gina Leitterman
Experienced growth marketing professional with over 10 years of expertise in digital marketing and data analytics. I specialize in crafting strategies that drive customer acquisition, retention, and revenue growth by leveraging data insights and advanced tools like SQL, Python, and Tableau. My work includes managing multimillion-dollar marketing budgets, building scalable data architectures, and implementing fraud detection models that have saved businesses over $300K/month. Key Highlights: Increased revenue by 5x while maintaining ROI >2.0 at Humble Bundle. Designed backend data architectures integrating GA4 and marketing data for end-to-end funnel visibility. Developed Spark AR Instagram filters with 1 billion+ impressions, earning a Trendsetter Award. I am passionate about using data to solve complex problems, optimize processes, and drive impactful business decisions. Connect with me to collaborate on growth marketing, data analytics, or data-driven strategy initiatives.
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