Ginger Couch

Background

About Ginger Couch

I am a senior living sales and marketing executive with a proven track record of driving occupancy growth, stabilizing communities, and leading multi-state portfolios through expansion and transition.Currently serving as Vice President of Sales & Marketing, I oversee sales strategy, digital marketing, and team development across multiple states. My work spans new community openings, stabilization efforts, leadership coaching, and organizational transitions — always grounded in a service-not-sales philosophy.I am deeply committed to developing strong Community Relations Directors, Executive Directors, and managers believing that sustainable growth happens when teams are confident, aligned, and supported. I lead with clarity, accountability, and heart — balancing performance expectations with culture, trust, and relationship-based selling.My experience includes:• Multi-state portfolio leadership• Occupancy growth & stabilization• Sales process development & accountability• Digital marketing, SEO & lead generation• Training, coaching & onboarding programs• Community openings, transitions & acquisitionsWhat sets me apart is my ability to connect strategy with people — creating systems that work while honoring the human side of senior living.I believe growth follows trust, and service always comes first.*Open to meaningful conversations, collaboration, and leadership opportunities within senior living and adjacent spaces.