Ginny Whipkey

Background

About Ginny Whipkey

Administer direct-to-consumer and business-to-business ecommerce site for automotive after-market suspension firm. Responsible for leading the site strategy and building product roadmap. Developed plan for new mobile site. Managed full project lifecycle: strategy, design, development, testing, and implementation. Increased conversion, reduced bounce rate, and improved user engagement. Responsible for site analytics and testing to drive growth for ecommerce KPIs. Improved user engagement through detailed analytics and user testing. Managed strategic site redesign to improve brand messaging, engage new users, and improve conversion. Grew branded and non-branded organic traffic through site optimization. Manage SEO strategy and campaigns to grow user base and improve brand awareness. Coordinated affiliate, referral, and social media programs to spur growth and attract new users to the brand. Increased referral traffic and increased new visitor traffic. Build relationships with authorized resellers to manage all ecommerce technology partners. Integrated several third party technologies: site search, email marketing, and testing software. Provide back office support for sales and tech teams. Analyze and manage commercial risk including property, casualty, product liability, worker's compensation, and group health.