Girish Kumar

Background

About Girish Kumar

Award Winning Brand Marketer who Loves Creative Storytelling, Data-driven Decision Making, and is Well-versed in AI-Enabled Marketing and Committed Towards ROI Driven Marketing Approach. My Passion is Turning Businesses Into The Brands, and Business Strategy into Brand Strategy and Brand Strategy into Marketing Strategy. Currently Leading The Brand Marketing for "Motorola Mobiles"(Lenovo Group) and Bringing Back The Glory by Developing Integrated Marketing Communications, Brand Strategy, ATL/BTL Activities Including Events, TVC, Influencer, Performance Marketing, Social Media and Addressing Other Marketing & Growth Led Tasks. Responsible for End-To-End Product Launches. Girish is a Seasonal Brand Marketer Having Worked with Top Brands Including Motorola, AJIO, and Google, with over 10+ years of experience in the e-commerce and tech industry. He Has Proven Track Record of Launching, Growing & Scaling Brands, and Developing New Categories. Building Brand Equity and Commercial Goals of An Organization with The Help of,Multi-Channel Marketing Including ATL, BTL, Social Media, CRM, Influencer Marketing, Performance Marketing, & PR. Helped Motorola Become The Fastest Growing Smartphone Brand by Helping Them Increasing Its Market Share from 2.2% to 7.8%, with over 260% Sales Growth in FY24 Helped AJIO Grow its Brand Awareness 3X and ROI by 2.7X While Leading Brand Marketing & Campaign Management. Managed 120+ Leading Global Brands and Launched 35+ New Brands Managed To Boost OPPO's Brand Awareness To Reach 96.6% From 81% Which is the Highest in The Industry. Also Helped Them Increase their Market Share by 72% Between 2018-20. Optimized The Marketing Campaigns and Increased Social Media Engagement By 40% Across Social Media and Boosted ATL Impact by 32% Which Helped Skyrocket The ROI by 241% for OPPO Mobiles. ACHIEVEMENTS- Awarded Employee Of The Year with Motorola in 2024 for Helping Them Be The Fastest Growing Smartphone Brand Awarded "Star Performer of The Year 2022 at AJIO" 🥇🥇 Won The Best Individual Award Twice as "Employee of The Year" in 2018 & 2019 By OPPO Global SKILLS - 360-Degree Marketing Integrated Marketing Brand Management Marketing Communication ATL/BTL Social Media Marketing Influencer Marketing E-commerce Retail Marketing Event Management TVC Go-To-Market Strategy Project Management Product Marketing Strategic Planning Performance Marketing Research Partner/Agency Management Content Development Media Planning BrandGirish@gmail.com