Gisel Calvillo

Background

About Gisel Calvillo

As a pacesetting makeup artist, educator/trainer, and product advisor, I am known for propelling sales and brand visibility of retail consumer products and services in national and international markets by aligning advanced makeup artistry and products with corporate objectives. SIGNATURE STRENGTHS: Global Corporate Training International Development Skin Tone Color Expertise Celebrity Makeup Creative Direction Digital Content Creation Product Development Retail Sales Enablement Coaching & Mentoring PR/Media Certified I am a highly organized global beauty industry leader with creative vision, technical expertise, and commercial savvy to drive on-set artistry – including live events – for photoshoots; runway and fashion shows; print, digital, and social media campaigns; and video, film, and TV productions. I enjoy driving innovation by leveraging a keen awareness of global market trends in fashion and cosmetics, and am a passionate educator, coaching retail and event sales staff to achieve revenue and brand targets. NOTABLE CAREER HIGHLIGHTS: Drove 400% growth of the Americas region to become one of MAC Cosmetics’ highest performing divisions. Led LatAm market expansion. Helped develop ~100 new products tailored to the diverse skin tones across Latin America, Middle East, and Asia. Amplified MAC brand credo of “all ages, all races, all genders” and reputation as a pioneer of makeup artistry through artist/CSR training. Red carpet events for celebrities and models for high-profile events such as Latin Grammys, Tribeca Film Festival, and Sundance Film Festival. Delivered artistry and certified teams for 12+ years of Fashion Weeks in NYC, Miami, Milan, Paris, London, and Sao Paolo. Certified public speaker for press and media, including TV, radio, editorial, and social media. Featured in People en Español for Selena collection. I have been fortunate to complete leadership courses through Wharton Online and William P. Lauder (Exec Chair, Estée Lauder Companies), and also speak multiple languages, including English, Spanish, French, Portuguese, and Italian. OTHER COMPETENCIES: Strategic Partnerships | Sponsorships | Social Media | Brand Development | New Market Entry | International Business Development | Influencer Marketing | Model Selection | Product Testing | Distribution | Packaging | Go-to-Market and Launch | Visual Merchandising | Cross-Cultural Alignment | Public Speaking