Giulia Sarcinella

Background

About Giulia Sarcinella

As a Trade Marketing Coordinator at Henkel, I create and execute strategies to increase sellout and brand image for our products in different channels, such as food, hardware and stationary (Perfect Store Project). I also build and organize sales incentive campaigns, in store brand activations, international relationship events, and joint business plans with our distributors and key accounts. With a MBT degree in Marketing from UC Berkeley and 6+ years of experience in commercial and trade marketing for multinational companies, I have developed skills in sales analyses, tracking KPIs, sales trainings, event management, e-commerce, digital strategy, and category management. I am a proactive, enthusiastic, and organized professional, who values learning, innovation, and teamwork.