Giuseppe Fioretti

Background

About Giuseppe Fioretti

With over a decade of experience as a freelance creative, I’ve worked across art direction, branding, photography, and campaign development for global brands and studios. My work spans fashion, culture, and lifestyle, with a strong focus on storytelling and visual identity. Over the years, I’ve had the opportunity to collaborate with international names like Nike and Desigual the latter earning a Laus Award in 2020 for its rebranding. Currently, I’m based in Copenhagen as part of the in-house creative team at LEGO, contributing to global projects that merge play, innovation, and culture. In 2023, I embarked on a new chapter as the Founder and Creative Director of Urees, a fashion brand rooted in sustainability and creative freedom. Urees is more than just a label it’s a personal and artistic manifesto. Through it, I aim to inspire people to express their individuality while fostering care for the environment and social responsibility. Alongside running my own brand, I also serve as a Guest Lecturer in Branding for the Master in Graphic Communication Design at BAU University, a leading design institution in Barcelona sharing the insights and experiences I’ve gathered throughout my career.