Giuseppe Lay

Background

About Giuseppe Lay

With over 15 years of experience in marketing strategy and brand communication, I have honed my skills in project management in recent years, having been trained in marketing and consulting for advertising agencies and brands. Throughout my career, I have cultivated a cross-functional expertise across both offline and online environments, overseeing fully integrated communication projects as both an account manager and project manager within multidisciplinary teams. I approach my work with an end-to-end perspective, from project setup to resource identification and leading the process through analysis and further development. My methodology involves a focus on objectives, wherein I establish both personal and project KPIs at each stage of the process. I am deeply committed to a collaborative approach in every company and project I engage with, firmly believing that this fosters the realization of maximum value. Recognizing the importance of strategic thinking and a lean approach, I am passionate about technology and high-value brands, products, and services. Consequently, I continually invest in personal development, staying abreast of marcom trends, digital marketing, and innovation in a comprehensive manner.